SEO with Google
Google Analytics
Search Engine Marketing

In this issue we review SEO & SEM - highlighting the many options that are available to help your website draw more qualified and quality browsers, by utilizing the power of the search engines like Google and yahoo and understanding the main message you want your site to deliver you can use key words and meta tags to attract the browsers.

It is the priority of every internet business to have their website rank prominently in Google. It is estimated that Google controls over 80% (and rising) of all searches performed on the Internet. Futher more, anything up to 90% of people using search engines DO NOT go past the 1st page of results. A good Dolphin SEO Program will assist in the ranking of your website thus building the Organic or Natural Search results and therefore potential new customers.

Google Analytics

Like all good management, measurement is a vital part of the process. Today the best starting point for measurement is Google Analytics. The function and depth of information will truly amaze you and allow the next steps of website tuning and possible Search Engine Marketing (SEM).

Search Engine Marketing

An online Marketing Campaign usually comprises a mixture of both SEO & SEM activities. While a new or relaunched website that is search engine optimized generates natural traction amongst new and existing users, a complimentary SEM campaign can draw additional traffic. After correct analysis, targetted components such as PPC can be implemented and measured against an agreed campaign plan.

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