"Take advantage of the government’s 50% tax rebate for capital expenditure on technology and infrastructure before the end of the financial year"

You can spend money on advertising Via Newspaper/TV/radio/emails/fliers/letter box drops OR you can take advantage of the government’s 50% tax rebate by updating your web site, adding an ecommerce engine or just taking advantage of the 35% increase in web activity we currently measure with an SEO/SEM campaign.

Try searching on Google or Yahoo for a common keyword like 'hotels'. Notice the results at the top of the page labeled as ‘Sponsored Links’ or ‘Sponsor Results’? – These are examples of PPC advertising. The appearance of ads varies. Numerous results may appear in the same format as the main search results on the page, while some are listed within colored text boxes.

PPC advertisements are generally ranked based on a combination of popularity and how much organizations are willing to pay to advertise using each search phrase. Advertisements are bought through Pay Per Click advertising suppliers, primarily Google and Yahoo who also display advertisements on affiliate, smaller search engines.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via search results. What is SEO? It is the use of various programming and scripting tools to assist search engines to rank websites in order of relevance to given keywords. Without SEO, companies have a hard time using the internet as a marketing tool as they cannot be easily found on search engines.

Search Engine Optimization offers the most cost effective method of promoting your business. Take advantage of industry leading SEO services from Dolphin to improve your websites ROI. A Dolphin online marketing campaign can include all necessary components for an effective outcome.