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What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, localsearch, and industry-specific vertical search engines. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
As a marketing strategy for increasing a site's relevancy, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique
content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.
Search engine optimization and website optimization is much more than throwing up a list of keywords in your meta tags
or bulk submissions to search engines.
It involves researching your industry and locating the current top ten competing sites. Then analyzing those sites for a number of items:
- Keyword density in the title of their page(s).
- Keyword placement (order) in meta tags.
- The frequency of searches done on major search engines daily for the major terms used in your industry.
- Keyword density in the document compared to the keywords in their meta tags.
It further involves:
- Creating your meta tags, text and text location on your pages for top placement - getting you ahead of the competition.
- Hand submit your site to search engines.
